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Affiliate marketing has made businesses millions and ordinary people millionaires. Bo Bennett
And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy. Michelle Obama
Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.
But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.
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This is a preview of today’s post for my paid subscribers. For unlimited recipe access and weekly newsletters, go paid and save with my April Anniversary Special! Spring into Cooking with Two New Italian Cookbooks - No. 389And 2 new recipes! I made White Zucchini Parmigiana from Vegetables the Italian Way + Pistachio Butter Cookies from Italian Cookies
A TRIP TO ITALY MAY NOT be on your calendar this year, but two new cookbooks with distinct and refreshingly different Italian recipes just might take you there. One is called Italian Cookies and written by Domenica Marchetti of Buona Domenica on Substack, and the other is Vegetables the Italian Way from Giulia Scarpaleggia, of Letters from Tuscany on Substack. These books couldn’t be more well timed as I am always looking for fresh recipe ideas for potlucks, dinners with friends, and just new things to bake. And let’s face it, everyone loves Italian. Let’s start with the sweet stuff. Domenica Marchetti is a Virginia-based writer, with a masters in newspaper journalism from Columbia who writes about her family’s U.S. and Italian kitchens. Her recipes and articles on Italian home cooking have been published in a variety of publications including Better Homes and Gardens, Cooking Light, Elle Décor, Fine Cooking, Food and Wine, the Chicago Tribune, and The Washington Post. Domenica’s mother was a native of Chieti, Abruzzo, and her father’s parents were from Molise and Lazio. By the time Domenica and her sister Maria could reach the kitchen counter, their mother had them shaping gnocchi and ravioli. The family spent their summers traveling around Italy, and Domenica returns to Italy each year for work and pleasure, teaching cooking classes and leading culinary tours. “A few years ago, my husband and I bought a small house in a hill town in Abruzzo. It’s halfway between the seaside and the Apennine mountains. We try to spend as much time as we can there, and our son and daughter join us when they can.” I asked Domenica some questions about her new cookie book:
I baked the Sicilian Pistachio Butter Cookies (Frollini al Pistacchio) from Domenica’s book and loved them! I did not have pistachio flour, but I did have raw pistachios in the freezer, which I thawed and then pulsed in the food processor until fine like flour. The whole recipe is made in the processor, which makes assembly a snap. Even though Giulia Scarpaleggia has an entire chapter on desserts featuring vegetables and she’s crazy about a white chocolate cake made with radicchio, I honed in on a zucchini and potato parmigiana that’s just become our new vegetarian dinner favorite. Selecting just one recipe to try from Giulia’s gorgeous book was tough, and the photography from her husband Tommaso Galli is tantalizing. I especially like how the chapters are organized—Tossed & Stirred; Braised, Boiled & Stewed; Twice-Cooked; Sauced; Fried & Grilled; Baked & Roasting; Stuffed; Preserved; and Sweetened. Giulia learned to cook from her grandmother Marcella and mother Anna in the countryside near Colle Val d’Elsa, a medieval town about one hour from Florence and half an hour from Siena. She still lives in the same house where her father was born and her grandmother was born, and next door to her parents. “So I’ve been living for all my life in the same spot!” Like Domenica, she teaches cooking classes. In 2019 Giulia launched a blog called Juls’ Kitchen and through the years she has written about food, leaning into milestone moments like meeting her husband, their wedding, the birth of her daughter Livia, and what it’s like being a mom. In 2023 she moved that blog to Substack, which is where she revealed she’s a fan of the crime series and ‘80s music, so of course, that was the first question in our q&a:
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